Blog

21
Apr

Redesigning an email campaign using Mailchimp

Posted by | · · · · · · | Blog · Projects | 2 Comments on Redesigning an email campaign using Mailchimp

      This project involved creating a new email template/campaign for the Kwantlen Marketing Association. Version 1 (the initial campaign) was a pre-created, one column design. The campaign lacked distinct call to actions, included a large amount of text in a large font and included imagery/buttons that were not needed.  Additionally, with a dark […]

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14
Apr

Website refresh for the KPU Marketing Association

Posted by | · · · · · · | Blog · Projects | Comments Off on Website refresh for the KPU Marketing Association

One of my first projects after joining the Kwantlen Marketing Association was to redesign our website. Looking at the image below you can see that the previous site was a simple, blog style WordPress template. It contained a header slider, was non responsive and included a lot of white space. Additionally, the website itself had limited […]

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02
Apr

Advertising hall of fame – Aaron’s picks & evaluations

Posted by | · · · · · · | Blog | Comments Off on Advertising hall of fame – Aaron’s picks & evaluations

Print – Poster Description The Ikea in-store poster (pictured above) was specifically designed for the month of February (see appendix A). The simple ad displays two chairs; one straddling the other with the message “Happy Valentine’s Day”. The ad also includes the iconic IKEA logo along with product information such as product name, material and […]

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04
Dec

Sales vs. Marketing: The original Game of Thrones infographic

Posted by | · · · · · | Blog | Comments Off on Sales vs. Marketing: The original Game of Thrones infographic

A great Game of Thrones infographic that illustrates the rivalry that has long existed in the workplace: Sales vs. Marketing.      

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17
Aug

Personal leadership brand

Posted by | · · · | Blog · Leadership | Comments Off on Personal leadership brand

The major project for the semester, the goal of this assignment is was to identify and reflect upon common / recurring themes in our leadership studies and develop and state an individual leadership brand (philosophy). Rather than writing an assignment about beliefs in general, we were asked to write about our own brand of leadership. The paper reflects on […]

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22
Jul

Leadership lit review

Posted by | · · · | Blog · Leadership | Comments Off on Leadership lit review

This assignment focused on the development of self learning and research abilities to define and  develop an understanding of Strategic Leadership, Leadership development models and the approach on Business Performance, Issues and Strategies.     Contact Aaron at info@aaronbhawan.com or @abhawan for the password to download this report.  

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18
Jul

Balance Scorecard

Posted by | · · · · | Blog · Managerial Accounting | Comments Off on Balance Scorecard

In this group project we were asked to create a balance scorecard for a nonprofit organization. A balance scorecard is a strategy performance tool to align business activities to the vision/ strategy of the organization. Basically a way to measure whether or not management is achieving the desired results. The project analyzed three of our clients […]

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10
Jul

Creating a budget report for Smoke House Distribution

Posted by | · · · · | Blog · Managerial Accounting | Comments Off on Creating a budget report for Smoke House Distribution

A four month project in which my goal was to create a budget report for a fictitious start-up business. The report is an integral part of a business plan and would be used with banks, potential investors etc. when acquiring start-up capital. Being a bit of a cigar fan, I decided to create “Smoke House […]

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01
Jul

Leadership movie simulation

Posted by | · · · | Blog · Leadership | Comments Off on Leadership movie simulation

1 movie. 2 characters. 1 analysis. The goal of this assignment is simple: analysis 2 main characters from a movie from a leadership perspective. Do these characters possess the capabilities and innate skills needed to be a leader?     Contact Aaron at info@aaronbhawan.com or @abhawan for the password to download this report.    

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