Marketing Metrics

17
Apr

Analyzing Pro-D Seminars digital strategy: A Google Analytics & social media review

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The major project for the semester incorporated our team finding a client and analyzing the companies e-commerce website. Through our analysis we were able to provide recommendations that would resolve issues regarding their online marketing strategy. Google analytics and their social media mediums were reviewed along with their decision process structure for online marketing.

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14
Mar

An evaluation of Love The Drive’s Google Analytics dashboard

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Based on lovethedrive.com, the goal of this report was to analysis the websites GA system and give marketing insights, setup a tracking system for important data and provide actionable numbers that would help the company make marketing decisions. This included recommendations to improve the website & online marketing efforts.

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28
Feb

Analyzing Love The Drive’s keyword & PPC campaigns

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Given the PPC campaigns & keyword  list for lovethedrive.com, students were asked to:

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21
Feb

The battle Of bottled water: measuring social media effectiveness

Posted by | · · · · · · · · · · · · · · · · | Blog · Marketing Metrics | Comments Off on The battle Of bottled water: measuring social media effectiveness

Even with social media being a prevalent tool in a marketers arsenal, who is maximizing its use? In this assignment I measured the efforts and consumer sentiments of 3 bottled water companies: Evian, Aquafina & Dasani.

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