The battle Of bottled water: measuring social media effectiveness
Even with social media being a prevalent tool in a marketers arsenal, who is maximizing its use? In this assignment I measured the efforts and consumer sentiments of 3 bottled water companies: Evian, Aquafina & Dasani.
What was measured: Facebook / Twitter activity & engagement.
Tools used: HootSuite, Klout, TweetStats & Simply Measured.