The battle Of bottled water: measuring social media effectiveness

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Even with social media being a prevalent tool in a marketers arsenal, who is maximizing its use? In this assignment I measured the efforts and consumer sentiments of 3 bottled water companies: Evian, Aquafina & Dasani.

 

What was measured: Facebook / Twitter activity & engagement.

Tools used: HootSuite, Klout, TweetStats & Simply Measured.

 

 

Contact Aaron at info@aaronbhawan.com or @abhawan for the password to download this report

 


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