Canadian Tourism Commission: Digital Landscape Analysis

Market Research

What

An analysis and presentation deck of Travel Alberta’s web presence.

Why

The CTC was looking to gain insight on Travel Alberta’s web presence as its ‘remember to breathe’ campaign received a lot of positive feedback and media attention. The campaign, tied in with Travel Alberta’s new website, social microsite and trip planner were all experiences that needed to be analyzed.

The Result

A deck highlighting the websites history, technology profile, site features/highlights, branding, social media and SEO was created illustrating how Travel Alberta was able to leverage all of its various digital mediums together to create one, holistic brand image.