Digital Marketing Strategy

Digital/Social Media

What

The report focused on creating a digital/social media strategy for the West Coast Ayurveda brand. The purpose of the report was to analyze the companies current digital landscape against the industries best practices, along with goal creation in the short, medium and long-term.

Why

West Coast Ayurveda is a relatively new company within the industry and wanted to ensure its online efforts were progressively moving the company forward. Similar to Pro D Seminars, WCA ignored key metrics and data from their website and lacked an overall marketing strategy.

The Result

Short (2 months), medium (4-6 months) and long (1 year) term strategies were created that included email marketing campaigns, content creation, lead  generation, social media and community management. Specific goals were created for the company to consider to strengthen its online presence. A risk vs. benefits analysis was also constructed.