The Future of Marketing w/ Marty Yaskowich of DDB Canada



As part of our continuing on campus event series (KMA Inspiring Discussions), we were privileged to have Marty Yaskowich, DDB Canada’s VP of Strategy & Innovation, discuss what exactly the future of marketing is. From triumph’s to follies, Marty illustrated the high level ideas and thinking behind some of today’s largest brands (which are also probably his clients. Fortunately for us, a high-profile speaker along with an integrated promotional strategy (traditional print media, social media, in class presentations and personal networking to students and professors) allowed us to fill Kwantlen’s conference room with over 50 attendees (students and professors).