Integrated Marketing Communications Plan

Advertising/Communications

Amazing taglines, strong presentation. Your team rivals that of an agency.” Shawn McLaughlin on the presentation of 5M’s IMC plan, Marketing Manager at Brian Jessel BMW.

 

What

A IMC plan coordinates and integrates all marketing communication tools, avenues and sources within an organization into a seamless program/strategy. This maximizes impact on consumers and other end-users at minimal cost and includes all B2B, channel, customer, external and internal communications.

Why

With the increased number of BMW retailers, other luxury new car manufacturers and mid-market manufacturers offering luxury vehicles in Vancouver; Brian Jessel BMW’s position as Vancouver’s luxury new car dealer was being challenged. The client faced three key marketing and communication challenges which needed to be addressed.

The Result

A comprehensive 3 month marcom strategy that included out-of-home, digital and experiential advertising along with a social media strategy. Market research, consumer insights, creative strategy, a budget, campaign targets and ROI are all included within the report.