Klout: Does It Even Matter?
In short, yes.
But before I get into the details of why, let’s take a look as to what Klout is.
According to Klout, their mission is “… to empower every person by unlocking their influence.” Their webpage goes on to explain the definition of what influence is along with explaining what a Klout score is; however this still lacks clarity in definition. As defined in Wikipedia Klout, “provides social media analytics to measure a user’s influence across his or her social network. The analysis is done on data taken from sites such as Twitter, Facebook, and Google+, and measures the size of a person’s network, the content created, and purports to measure how other people interact with that content.” Basically, Klout measures a variety of your social networks and what happens on those networks to assign you a score (out of 100).
Now, why does it matter.
As social media continues to become more prevalent into today’s society, so does the measure of how you do in this medium. This becomes even more relevant to those who own businesses and those in marketing, PR, advertising, tech or basically any industry that harnesses social media. Your Klout score is being looked at whether you like it or not.
As Mark Schaefer commented to WebProNews, “I think the most succinct answer is that if you cut through the emotion of being publicly ranked, Klout’s PR missteps, and the silliness of being an influencer on a topic like lamps or teddy bears, then yes – they are on to something. A Klout score simply shows whether you are somebody who can move content over social media channels that creates reactions and if you think of how many jobs depend on that ability these days, this can be a very useful number to consider. I hear of more and more companies using Klout scores as a topic in job interviews.”
And that is the reality of why Klout is important. Aside from showing who is effective at moving content over social media, from a high-level perspective it is another metric that employers are using. The metric can imply how effective a person is at creating a conversation, engaging others, connecting with people and probably the most important; shows how “influential” a person is online.
An article from Wired illustrated just how important Klout is in speaking about Sam Fiorella; a marketing professional with 15 years of experience who was recruited for a VP position at a large Toronto Marketing Agency and ultimately did not get the position due in part, to his low Klout score.
People are becoming brands and potential employers want to see how your personal brand stacks up against others; with your Klout score being the unit of measurement. So stop ignoring the trend and start pounding the social media pavement to ensure your Klout score is taken care of.
Crum, C. (2012, October 31). How much does klout score matter?. Retrieved from http://www.webpronews.com/how-much-does-klout-score-matter-2012-10
Steveson, S. (2012, April 24). What your klout score really means. Retrieved from http://www.wired.com/business/2012/04/ff_klout/all/
Zebida, H. (2013, Februrary 02). [Web log message]. Retrieved from http://socialmediatoday.com/hishaman/1209466/whether-you-it-or-not-you-need-klout
Kain, E. (2012, April 25). Do you have klout? employers want to know. Retrieved from http://www.forbes.com/sites/erikkain/2012/04/25/do-you-have-klout-employers-want-to-know/
Ander, G. (2012, August 14). How influential are you? klout’s new formula alters your score. Retrieved from http://www.forbes.com/sites/georgeanders/2012/08/14/how-influential-are-you-klouts-new-formula-alters-your-score/